Image Area Guidelines

Prohibited subject matter standards for a color image on any MasterCard card include but are not limited to:

1.Sexual subject matter of any nature;

2.Political subject matter of any nature;

3.Offensive racial/prejudicial subject matter of any nature;

4.Offensive religious subject matter of any nature;

5.Advertising of any nature*;

6.Portrait of an adult, including the cardholder, intended for identification purposes;

7.Self-promotion of any nature (e.g., personal business card);

8.Copyrighted material of any nature*;

9.Branded products/services, including abbreviations, acronyms and/or symbols of any nature*;

10.Solicitations, including telephone numbers or services of any nature (e.g., 900 or 800 numbers)

11.Celebrities/musicians/athletes/entertainers/public figures, etc., of any nature*;

12.Affiliation with groups that are determined to be of a “socially unacceptable” nature, including scenes, names or symbols;

13.Subject matter of any nature that might result in card acceptance confusion by merchants;

14.Subject matter of any nature that might result in card fraud; and

15.Any graphic design element that might reflect poorly or might engender hostility toward or derision of the MasterCard® brand

The foregoing shall not apply to the use of any company image, copyrighted material, branded products/services, including abbreviations, acronyms and/or symbols of any nature, trademarks, personalities or names to the extent legally owned by or licensed to the cardholder.

MasterCard reserves the right to modify, interpret or vary from these guidelines at its sole discretion, and to otherwise deny any other subject matter or graphic for any reason.